The eSafety Challenge focuses on innovative vehicle safety technologies and the potential lives to be saved on the roads through increased deployment of these technologies.

The eSafety Challenge is an annual event that promotes and highlights the life-saving potential of advanced vehicle safety technologies.

The eSafety Challenge 2010 will promote 6 key applications:

-          Blind Spot Monitoring

-          ESC

-          Warning and Emergency Braking

-          Lane Support Systems

-          Adaptive Headlights (explanatory video, Light.Sight.Safety Initiative)

-          Speed Alert

It may also include TPMS, ABS for motorcycles and eCall.

The 2010 edition of the eSafety Challenge has gathered more than 300 delegates and representatives of the press in Milbrook, UK on 13 July to support the eSafety message.

The event took place at the Millbrook Proving Ground and has benefited from the support of eight-time 24 Hour Le Mans champion, Tom Kristensen.

The eSafety Challenge is an yearly event co-funded by the European Commission and the FIA Foundation to promote and highlight the life-saving potential of advanced vehicle safety technologies.

Opening Session

The event opened with a high-level session including speeches from notable guests including FIA Foundation Director General, David Ward, ACEA Secretary General, Ivan Hodac, Euro NCAP Chairman Andre Seeck and CLEPA President Peter Tyroller. The European Commission also showed its support to the event through the participation of Juhani Jaaskelainen, Head of Unit in the department funding the eSafety Challenge.

The motorsport world also showed their interest in the event with McLaren Racing Managing Director, Jonathan Neale and 24 Hour Le Mans champion, Tom Kristensen both participating in the opening session and iterating their support to the project.

Download the Presentation of the CLEPA President

Co-financed by the EU Commission’s DG Information Society/ Digital Agenda, the eSafety Challenge project will run from 1 January 2010 to 31 December 2011.

For more information, contact Mrs. Amalia Di Stefano, , Tel.: +32 2 743 91 35.

www.esafetychallenge.eu